Binance and The Weeknd partnered for the world’s first crypto music tour


Yesterday, June 2, crypto exchange Binance announced a partnership with performer The Weekend. The company performed in support of “After Hours Til Dawn,” the first-ever Web 3 tour.

As part of the event, the exchange prepared plenty of bonuses for fans. In conjunction with HXOUSE Incubator, the venue is launching an exclusive collection and merch lineup.

Also, all ticket holders will get access to unique NFTs. All you have to do is scan the stub. The first concert of the tour will take place on July 8 this year.

This is how the collaboration with the exchange commented The Weeknd himself:

“Binance is first and foremost about community, people, inclusivity. I was impressed by their innovative approach to business and customer orientation. It made sense to enter into this agreement, and I’m excited for my fans to try all the new products that we have prepared”.